Be Careful Celebrating Google’s New Ad Blocker. Here’s What’s Really Going On.

Be Careful Celebrating Google’s New Ad Blocker. Here’s What’s Really Going On.:

By: David Dayen (The Intercept)

From the article:

Google, a data mining and extraction company that sells personal information to advertisers, has hit upon a neat idea to consolidate its already-dominant business: block competitors from appearing on its platforms. The company announced that it would establish an ad blocker for the Chrome web browser, which has become the most popular in America, employed by nearly half of the nation’s web users. The ad blocker — which Google is calling a “filter” — would roll out next year, and would be the default setting for Chrome when fully functional. In other words, the normal user sparking up their Chrome browser simply wouldn’t see the ads blocked by the system. What ads would get blocked? The ones not sold by Google, for the most part.

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